Customised Sales Training Programs: Elevate Your Team's Performance

Custom Sales Training Solutions Built to Match Your Team's Needs

Partner with us for unmatched customisation in sales training. Our skilled instructional designers and proven processes make crafting effective solutions a breeze.

We use a role-based sales approach, connecting learning and role-plays to real-world challenges. Our flexible delivery options and global facilitator network help achieve your goals, even amid logistical hurdles. We're consistently recognised by leading organisations such as Gartner, Forrester, and Brandon Hall.

Customization Benefits vs. "Off-the-Shelf" Sales Training

When it comes to sales training, one size does not fit all. Standardized programs often fail to address the unique challenges and goals of individual sales teams, making them less effective in driving meaningful change. Customized sales training, on the other hand, offers tailored solutions that align with an organization’s culture, objectives, and the specific needs of its sellers. This approach not only enhances skill development but also ensures that training becomes an ongoing, integrated process rather than a one-time event.

Benefits of Customised Sales Training

Alignment with Business Objectives

By connecting training efforts directly to your organization’s goals, customised programs enhance relevancy and impact. To make this connection, these programmes layer in your own language, challenges, and sales nuances. This ensures that the training helps the sales team deliver the strategic initiatives that leadership expects.

Seasoned Instructional Designers

Experienced instructional designers learn your business to ensure everything in the program is strategically relevant to your organisation's needs. They package this in a way that is both teachable and learnable. By interviewing numerous stakeholders, designers create  a summary of all background, discovery, and recommendations. From there, the client can review this document to ensure internal alignment. This paves the way for the next steps of creating the actual program, cases, exercises, role plays, and performance support tools.

Long-term Performance Enhancement

Unlike standardised programs that often result in temporary skill boosts, customised training is designed to drive sustained growth. By embedding training into your organisation’s culture and focusing on continuous improvement, sellers are equipped to adapt and excel over the long term.

Personalised Content That Resonates with Learners

Sellers need more than basic, all-in-one solutions for skill building. Customised sales training addresses the individual needs of different sellers and different roles, focusing on relevant skills and real-world scenarios. Without relevancy, sellers will mentally check out of the training and cross it off as just another to-do list item. Personalisation ensures that the content resonates with participants, boosting engagement and retention.

Flexible Content Delivery Methods

Every organisation operates differently, and so do its teams. Customized training allows for flexibility in delivery, whether through in-person workshops, virtual sessions, or self-paced modules, ensuring it fits seamlessly into your team’s schedule and learning preferences. This helps sellers balance their most important asset: their time. Flexible, blended learning allows sellers to spend less time out of the field and more time focused on their pursuits.

Investing in customised sales training is an investment in your team’s future. By focusing on relevance, flexibility, and long-term impact, this approach creates a foundation for sustained success and growth.

Richardson's Sales Training Customisation Process

We start with stakeholder interviews involving senior executives, sales managers, and top performers to understand your strategy, culture, and specific needs. These insights shape your custom sales training solution.

Our process involves:

• Identification of key selling behaviours for success
• Gaining leadership buy-in to drive change
• Maintaining alignment and accountability for meeting deadlines and outcomes
• Establishing a measurement plan tied to crucial metrics
• Supporting skill sustainment through digital sales training and performance tools and embedding best practices in daily routines

Results: A Customised Training Blueprint

Our thorough due diligence and interviews result in a sales solution blueprint that:

• Confirms our understanding of your business and sales situations
• Clearly details the recommended learning journey, measurement, and sustainment strategy

We continuously gather feedback and validate our recommendations to align with your vision. This process informs the development of the final learning materials, ensuring the training solution truly makes an impact.

Ready to connect sales training to your reps' real-world challenges? Complete the form below to get in touch with us