White Paper: The 2021 Sales Imperative
Improving win rate
What’s Inside
The ability to endure change is not enough.
Success in selling means using that change to get better.
In Richardson Sales Performance’s white paper, The 2021 Selling Imperative: Selling That Thrives on Change, we reveal these changes and how to use them as a competitive advantage.
We show:
- How flattening customer businesses offer expansive white space opportunities
- How to align a scattered set of stakeholder priorities and build consensus
- How to leverage the virtual medium to better connect to the customer’s needs
Resources You Might Be Interested In
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
White Paper
White Paper: Is Selling Human Anymore?
In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.
White Paper
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
