Brief: Driving CRM and Sales Enablement Success
Improving win rate
What’s Inside
Launching a new sales improvement initiative is no small undertaking. Tinkering with the revenue engine of your company always entails some degree of risk.
Read our article "Driving CRM and Sales Enablement Success", to discover solutions for fixing failed Customer Relationship Management (CRM) initiatives. Find out how to identify key stakeholders and system inputs to make rolling out a new CRM a success.
In the article, we show how to:
- Align sales process language in your CRM workflow
- Identify the most common reason for CRM system failure
- Clarify the roles and responsibilities of a CRM project team
Resources You Might Be Interested In
White Paper: The Coaching Efficiency Paradox
Learn why effective coaching transforms sales teams how top-performing organizations leverage coaching for success.
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White Paper: Accelerating Sales Performance with AI
Learn how organisations successfully set themselves up for future success by embedding AI into their sales processes.
White Paper, Article
CEO Insights: Looking Ahead to 2025
Richardson CEO, John Elsey, outlines the challenges and opportunities the world's top sales leaders anticipate in 2025.
Brief, Article
Solutions You Might Be Interested In
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Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
