White Paper: Sales Training Sustainment Framework

What’s Inside

Planning to sustain sales training is a critical element of the success of any initiative.

This is because change takes time and most of us are impatient. If people don’t feel like they are making progress with the new behaviours, they are much more likely to return to their pre-training behaviours. Richardson Sales Performance's white paper, Sales Training Sustainment Framework, explains how sales organisations can effectively plan to sustain the learning and skill development gained from a sales training initiative.

We cover:

• The three phases of lasting behaviour change
• Common barriers that prevent training sustainment
• Five effective steps to achieve sustainment success