eBook: How the Marketing Team Should Work With Sales

What’s Inside

Even though it plays a valuable and critical role in today’s marketing mix, content marketing is often misunderstood by those in sales. Given all of the investment and focus being spent on content-based marketing, the only way to make an impact — to drive profitable customer action — is for marketing and sales to be in sync and supporting each other.

The strategies outlined in this eBook, How the Marketing Team Should Work With Sales, will help align your marketing efforts with sales goals.

We discuss:

• Creating content that is appropriate for each stage of the selling process
• The importance of communication from sales in developing content
• Making sure the sales team is familiar with and has easy access to the content