Research - How To Build a Sales Academy: The Sales Professional's Perspective
Sales performance improvement
What’s Inside
Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organisations need to succeed today.
Some of the findings reveal that:
- Sales training is more effective when it balances instructor-led training with digital learning
- The most relevant skills for winning the sale are understanding customer needs and presenting effectively
- Strong Sales Academies address different sales roles within a complex selling organisation
- Sales professionals want ways to benchmark their performance against peers
Resources You Might Be Interested In
Webinar Recording: The Future of Prospecting - Agile Meets Social
Download a copy of our webinar where we explore how agile prospecting combined with social selling skills enhances your sales professionals prospecting efforts.
Video
How LexisNexis Drives Sales Wins and Enhances Customer Satisfaction
Discover how LexisNexis Risk Solutions partnered with Richardson to elevate their sales team with a transformative training approach. Watch the full interview to learn about the results and insights gained from the journey, and see how focusing on confidence, curiosity, and courage reshapes their success.
Video, Blog
6 Frightful Sales Kickoff Mistakes to Avoid for a Winning Event
Don’t let your sales kickoff turn into a nightmare! Uncover the six most common mistakes that haunt these meetings and learn how to keep your sellers engaged and empowered for success.
Infographic
Solutions You Might Be Interested In
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Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
