Our History

Where We Began

Richardson Sales Performance has deep roots in driving behavior change across a sales organization through our expert work in sales competencies, assessments, skill development and ongoing reinforcement. Our approach to customization and partnership with our customers has ensured that our solutions drive the specific selling outcomes each unique customer seeks.

Where We're Going

Our curriculum has grown from foundational selling courses to over 200 modules aimed at helping sellers find, win and grow business. Our sales management curriculum gets to the heart of driving high-performing sales teams. Our delivery, which began with intensive, application-based workshops has grown to an industry-leading blended offering where sellers and sales managers can learn when and where it works best for them to drive long-term results. We have a relentless focus on driving impact as we continue building our data lake to offer world-class benchmarking data and performance analytics to our customers.

The Team Driving our Success

Over the years we have attracted a team of talented, sales-savvy professionals who show up every day ready to help our customers and their sales teams raise the bar. Our facilitators are a talented group of sales leaders themselves who dedicated their professional lives to helping others build selling skills and break through critical selling moments. Our designers understand how to connect selling capabilities to sales metrics and expertly craft solutions that are fit for purpose and drive results. Our relationship managers and management teams across the company keep a laser focus on our customers and are constantly working to help them stay ahead of the pack.

We aren’t afraid to give our clients our best thinking, even if it differs from their own. And we always stand ready to support them in reaching their next level of excellence – from unprecedented growth to exceptional learning outcomes.