history of richardson sales performance

Our History

We are a global sales performance improvement company formed from the merger of two leading companies, Richardson and Sales Performance International. For over 40 years, we have worked with the most inspiring organisations around the world to transform their sales organisations and drive them to outperformance through investment in the development of their revenue teams.

Where We Began

Richardson Sales Performance has deep roots in driving behaviour change across a sales organisation through our expert work in sales competencies, assessments, skill development and ongoing reinforcement. Our approach to customization and partnership with our customers has ensured that our solutions drive the specific selling outcomes each unique customer seeks.

Where We're Going

Our curriculum has grown from foundational selling courses to over 200 modules aimed at helping sellers find, win and grow business. Our sales management curriculum gets to the heart of driving high-performing sales teams. Our delivery, which began with intensive, application-based workshops has grown to an industry-leading blended offering where sellers and sales managers can learn when and where it works best for them to drive long-term results. We have a relentless focus on driving impact as we continue building our data lake to offer world-class benchmarking data and performance analytics to our customers.

The Team Driving our Success

Over the years we have attracted a team of talented, sales-savvy professionals who show up every day ready to help our customers and their sales teams raise the bar. Our facilitators are a talented group of sales leaders themselves who dedicated their professional lives to helping others build selling skills and break through critical selling moments. Our designers understand how to connect selling capabilities to sales metrics and expertly craft solutions that are fit for purpose and drive results. Our relationship managers and management teams across the company keep a laser focus on our customers and are constantly working to help them stay ahead of the pack.

We aren’t afraid to give our clients our best thinking, even if it differs from their own. And we always stand ready to support them in reaching their next level of excellence – from unprecedented growth to exceptional learning outcomes.

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Company History

Richardson announces its acquisition of Challenger, known for their research-based selling approach. This strategic acquisition unites two of the most influential names in the sales performance industry, creating an unparalleled powerhouse poised to deliver innovative, high-impact solutions for sales organizations worldwide.

2024

Richardson partners with Numentum, a B2B sales training company specializing in social selling to allow their customers to benefit from a full set of selling capabilities needed to effectively capture the attention of today’s hyper-informed buyer.

2024

Richardson acquires e4enable a sales enablement company with advanced technology that shows how seller behaviors impact business to guide revenue leaders on where to focus to maximize impact.

2024

Richardson Sales Performance acquires Canadian sales training company DoubleDigit Sales.

2022

We launched Consultative Selling to the market.

1978

We launched Solution Selling launched to the market.

1988

Our investment in a Curriculum expansion led to the creation of a suite of sales training programmes and new sales coaching content

1996

Sales Performance International creates SPIHealth, a dedicated Life Sciences Practise.

2011

Sales Performance International Europe is created.

2010

Sales Performance International's online learning becomes multilingual across 7 languages.

2008

Creation of Richardson Client Forum bringing together sales and learning leaders from around the globe.

2006

Sales Performance International launches online learning for more advanced learning support.

2006

Richardson's global presence expands with international offices in the UK & APAC.

2001

Sales Performance International launches expansion of the Solution Selling® library including 17 programmes.

2000

Richardson launches suite of sales management offerings including Developmental Sales Coaching.

1996

Sales Performance International launches Solution Selling®

1985

The first of 15+ Richardson books on selling skills and strategies is published.

1984

Richardson is founded by sales expert and New York Times best-selling author, Linda Richardson.

1978

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