Brief: Enabling Sales Teams Through the New Buyer's Journey
Sales performance improvement
What’s Inside
The buyer’s journey is no longer linear — it is dynamic. Effective sales professionals are keeping pace at every turn by using the right skills at the right time.In Richardson Sales Performance’s brief, Enabling Sales Teams through the New Buyer’s Journey, we break down the specific selling skills needed at each phase of the buying journey.
We look at:
- The three buying factors that influence the buyer’s journey
- The five phases of the buyer’s journey and how to address each
- The specific skills needed to take an opportunity from exploration to implementation
- The key coaching questions that enable the right selling behaviors at the right time
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Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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2025 Selling Challenges Research Study
After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.
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Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
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