About the Challenger Sale

The Challenger approach is designed around the fact that 53% of customer loyalty is driven by the sales experience, which contributes more to loyalty than brand, price, service, or product combined.

Challengers provide their customers a differentiated sales experience by delivering the right message, having the right skills, and selling to the right people.

Each program is supported by ongoing research and backed by the best-selling books, The Challenger Sale, The Challenger Customer, and The Effortless Experience.