Research: Best Practises in Design Delivery of Sales Training Programmes

Sales training has been a cornerstone of many organisations’ strategies to increase revenues and drive efficiency.

However, the landscape of sales training is subject to constant change—whether from technology, buyer education, communication strategies, or training delivery methods. Training Industry, Inc. and Richardson Sales Performance conducted a study to examine the programmes and initiatives that organisations are using for sales training and to look for patterns in how these organisations draw on external expertise to effectively lead them.

The research, Best Practises in Design Delivery of Sales Training Programmes, offers insights on:

• Significant influencing trends in sales training
• Findings on leveraging external providers for sales training
• Direction of investment for sales training improvement