eBook: The 3 Skills Behind Effective Negotiations
Improving win rate
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: October 4, 2019
What's Inside
Pricing pressure is compounding as customers become sensitive to risk.
The solution is higher-level negotiation skills that equip sellers to reach a mutually beneficial outcome without losing valuable terms.
In Richardson Sales Performance’s eBook: The Three Skills Behind Effective Negotiations, we offer the strategies and behavioural psychology behind effective negotiations.
We show how to:
- Set the tone for the negotiation with the concept of “anchoring”
- Address customer demands with a three-part process
- Develop a trading strategy that prevents unnecessary seller concessions
