Industries We Serve

Real-world relevancy drives adoption and results for our corporate sales training clients. Take your team's training to the next level by accessing our industry specific expertise.

Expertise in Any Environment

Over the past 40 years, Richardson Sales Performance has built customized, corporate sales training solutions for the world’s most admired global companies. Our highly customized approach allows us to gain deep access into each industry’s unique market drivers and selling challenges. We’ve interviewed thousands of high-performing sales leaders and sales professionals and consistently incorporate relevant industry learnings across our customer base.

Industry Leaders Depend on Richardson

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Healthcare Sales Training

Boost your healthcare sales team's performance with Richardson's tailored training programs. Develop key skills in evidence-based selling, negotiation, and multi-channel engagement to navigate complex buying teams and drive success in today's healthcare market.

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Financial Services Sales Training Programs

Richardson’s financial services sales training empowers teams to excel in a competitive landscape by developing critical skills in cross-selling, negotiation, and delivering tailored customer experiences, driving sustainable revenue growth and long-term success.

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Retail Banking Sales Training Solutions

Empower your bank sales team to compete with FinTech companies with training that equips them to deliver unexpected value to customers.

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Insurance Sales Training Programs

The insurance industry is in flux. Rapid changes in demographics, disruptive technology advances, over-regulation, and the entrance of financial services companies into the market are presenting significant risks and opportunities for growth throughout the industry. Richardson Sales Performance helps insurance sales teams develop a customer-focused strategy that differentiates providers from the competition.

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Software, Technology & IT Sales Training

Nowhere is change more visible and more rapid than in the technology industry. The diversity of players encompasses established firms and newly emerging startups, niche players and comprehensive solution providers, as well as both software developers and hardware manufacturers. Richardson Sales Performance helps technology firms take proactive steps to adapt to industry shifts, building sales teams that thrive over the long term and increase revenue.

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Consumer Packaged Goods (CPG) Sales Training

Differentiate Beyond Price. Equip CPG Sellers to Win Bigger, Smarter Deals.

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Manufacturing & Industrial Sales Training Programs

Manufacturing and industrial companies have done a good job improving efficiencies and cutting costs to better the bottom line. But, it’s top line growth that raises the bar. The simple solution is to sell more to more customers. Yet, few manufacturing companies have invested in the kind of consultative sales training that changes the conversation and reframes opportunities. This is where Richardson Sales Performance can help by training manufacturing industry sales professionals in effective ways to connect, collaborate, and

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Media & Advertising Sales Training Programs

The Media and Advertising industry represents some of the biggest challenges in selling today. The scale and complexity of most sales require a dialogue covering nuanced ROI measurements, varied channels, and changing target demographics. Richardson Sales Performance's sales training programs teach sellers to overcome these challenges by employing a consultative approach. Consultative Selling works within this industry because it offers sellers a way to navigate complexities unseen in other businesses. Every sale is different, but the way to get there is the same. A dialogue-driven process offers the customization that the customer needs.

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Professional Services Sales Training

Learn how our professional services sales training programs help our clients meet increased customer expectations to drive performance at scale.

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Retail Sales Training

Investing in a retail sales training program will build a competitive advantage for your retail operation over online vendors. Retail companies investing more in sales training programs achieve greater profits than competitors. Unfortunately, many are cutting costs in retail selling skills training. Some retail stores have gone even further. They have chosen to fire experienced sales professionals who command higher pay. Retail sales training programs show professionals how to deliver a better customer service experience. Often, customers are in a store because they seek solutions from a professional. Therefore, the professional must be prepared to serve customers by first understanding their needs.

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Telecommunications Sales Training

Understanding how to sell telecommunications effectively means preparing for an increasingly competitive industry. Learn about our telecommunications sales training programs.