Addressing Indecision in 2025
Improving win rate
What’s Inside
Today’s buying climate makes one thing certain: uncertainty.
Overwhelmingly, the nearly 500 respondents in our Selling Challenges Research Study highlighted buyers’ unwillingness to commit as the biggest challenge throughout the entire sales cycle.
Buyer indecision was the biggest overall threat to winning active opportunities (48%).
In negotiations, 60% said their biggest challenge was gaining buyer commitment to specific, time-bound actions.
The biggest threats to closing a deal emerged as customers who won’t commit or won’t follow-through (68%).
With buyers running scared, what can sellers do? Learn more in our brief, "Selling Challenges: Addressing Indecision in 2025," where we explore the problem and show what the best sellers do to overcome it.
Resources You Might Be Interested In
White Paper: Is Selling Human Anymore?
In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.
White Paper
Brief: Four Elements to Reshape Channel Sales Success
In this brief, we reveal strategies for overcoming the challenges that partner account managers face in today's marketplace.
Brief
Brief: Three Negotiation Skills to Master for the Economy Ahead
Learn our three-part negotiation strategy needed to battle buyer commitment issues in an uncertain economy.
Brief
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
