How to "Unstick" a Customer

Improving win rate

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What’s Inside

Time kills deals.

Therefore, any stall in the sale is a threat to the deal. Today, more sellers are experiencing this challenge. One reason for this trend: more customers are uncertain about the near-term economy.

To win, sellers must help customers overcome their inertia. In our latest article, we offer three ways to do so. We explain how to:

  • Quantify the customer’s pain
  • Restore the customer’s buying vision
  • Illustrate the risk of the status quo

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