Video: How to Effectively Assert Your Point of View in Sales
Sales performance improvement

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: January 21, 2020
What's Inside
Asserting a point of view in a sales dialogue requires a structured approach.
In Richardson Sales Performance's video, How to Effectively Assert Your Point of View in Sales, we breakdown that structure. This short scenario illustrates what it looks like when a sales professional uses the “Assert Model” to shape the customer’s thinking and become receptive to a suggestion.
