Brief: Four Ways to be a Better Listener

Customer conversations

key listening skills

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson

Published: January 19, 2022

What's Inside

We hear everything that is said to us, but we listen to very little of it.

In the brief, Four Ways to Be a Better Listener, we explain why listening is not a skill we are born with and how becoming a good listener strengthens customer relationships.

In this brief, we show: 

  • “Mirroring” leads to more successful selling outcomes, according to recent research
  • Using reflection questions encourages the speaker to offer more detail
  • Pacing the conversation demonstrates the listener’s attentiveness
  • Periodically confirming the speaker’s thoughts reveals critical information

View recent thought leadership