Commercial Selling Excellence: Role-based, Agile Sales Capabilities

Different roles within the selling organization require different capabilities and behaviors to succeed.

That’s why Richardson’s Sales Capability Framework is designed to focus each professional on the specific areas that will drive their success, leading to faster job results.

Here, we provide an overview of the capabilities and behaviors needed - by role - to remain competitive in the market. This customized approach ensures that every learning journey is personalized so professionals can get the most value from professional development.