Webinar Recording: Why Sellers Resist Change and What to Do About It

Even your best sellers resist change—and their resistance is usually rational. In this webinar, we unpack why experienced, high-performing sellers push back on new methodologies, and why that pushback reflects their judgment rather than a lack of motivation. You'll learn to recognise the psychological, experience-based, and execution-based barriers that derail adoption, and leave with practical leadership strategies that turn skepticism into engagement—and engagement into lasting behaviour change that drives measurable commercial results.

In this webinar, Alex Panou, Richardson's Director of Sales & Marketing Solutions, teaches how to:

• Identify the real reasons sellers resist change—and why most of them are rational
• Turn influential skeptics into champions by engaging tenured sellers early and using their credibility to accelerate adoption across the team
• Create lasting behaviour change by building the reinforcement sellers need to adopt new behaviours confidently in the field