Commercial Selling Excellence: Role-based, Agile Sales Capabilities

Different roles within the selling organisation require different capabilities and behaviours to succeed.

That’s why Richardson’s Sales Capability Framework is designed to focus each professional on the specific areas that will drive their success, leading to faster job results.

Here, we provide an overview of the capabilities and behaviours needed - by role - to remain competitive in the market. This customised approach ensures that every learning journey is personalised so professionals can get the most value from professional development.