ferguson sales training success story

Ferguson Develops Sales Managers to Achieve Revenue Growth

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The Results

50

Achieved this basis point improvement in the trading margin.

74%

of participants reported increased sales post-training.

48%

of participants reported at least a 10% increase or greater in sales post-training.
“Our managers came back from last week’s meeting engaged, enthusiastic and energised. They immediately hit the ground running. I have already witnessed them using the coaching skills with our sales force, especially asking questions rather than telling behaviour. With continued focus and effort on our part, this will make a big difference.”
- General Manager, Ferguson

Solutions that made this possible