Storytelling Training

Storytelling Training Programme Overview

The Storytelling training programme is an instructor-led programme that enables your sales professionals with the process and skills to tell a great story that will lead to more closed business. In the programme, we provide participants with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a storey. In addition to the framework, the storytelling for sales professionals programme focuses on two areas: how to build a great storey and how to tell a great story.

Sales professionals learn how to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid. The Storytelling training programme teaches the behavioural science behind why stories work and how they create an emotional connection to help to ignite action.

Video: Selling with Data and Storytelling

Storytelling Training Programme Business Benefits

As a result of participating in this workshop, your sales organisation will be able to:

• Apply techniques for delivering a customer-centric story in an engaging and animated way
• Identify opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and motivate them to take action
• Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
• Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organisation from the competition, and demonstrate value