stylish african american salesman engaging a buyer off camera using solution messaging skills

Solution Messaging Training

Equip your sales and marketing teams with a proven methodology for creating differentiated, solution-focused messages that demonstrate value and win more business.

Program Overview

Sales and marketing teams need more than a strong product to compete. They need a clear, compelling message that resonates with buyers and differentiates from the competition. Richardson’s Solution Messaging Training provides a repeatable and practical methodology for creating and delivering messages that emphasize how solutions address customer problems and create measurable business value. The program helps organizations shift from product- and feature-centric messaging to solution-centric messaging, equip sellers with content that makes customer conversations more impactful, enable marketers to launch and position products more effectively, and align sales and marketing to deliver a unified, customer-focused message.

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For Who

Sales Professionals

Marketers

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Format

Virtual instructor-led

Blended Learning

Digital Learning

Instructor-led

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Duration

2-Day ILT Workshop; Four 4-hour VILT Workshops; Pre and Post Digital Learning

Key Areas of Content

Create Powerful Solution Differentiation

To express a compelling case for buying their products or services, marketing and product management teams must show how their offerings provide unique value. We teach marketers how to identify compelling ways to create value for key buyer personas, and articulate how their offerings differ from competitive alternatives or maintaining status quo.

Articulate Proof of Value

We provide repeatable methods and tools for creating and organizing clear expressions of value for product and service offerings, collecting compelling trends and facts that demonstrate that value, and organizing solution messages for sales enablement, marketing communications, and many other business development purposes.

Equip Sales to Express Value

We enable marketing and product management professionals to provide practical content for the sales team, so they can demonstrate their understanding and ability to make a tangible difference in buyers’ results. This increases the sales team’s confidence in positioning solutions for customers and prospects.

Align Marketing and Sales

We equip marketing and product management teams to work in harmony with sales channels, providing the competitive positioning and proofs of value that enable sales professionals to win opportunities and accelerate business results.