attractive male and female sales professionals looking on a smart phone to review an account plan they learned how to create in richardson's prosperous account strategy training program

Prosperous Account Strategy Training

Get more revenue from existing accounts with prosperous account strategy training

Lower the cost of selling and improve margins with a customer-centric account management strategy

Richardson’s Prosperous Account Strategy training program teaches a customer-centric approach that improves your team's ability to identify priority accounts, capture and analyze critical information, and develop a strategy to expand existing customer relationships. Participants learn to create value and find the white space in their accounts so that both the sales professional and the customer prosper.

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For Who

Sales Professionals

Account Managers

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Format

Instructor-led

Virtual instructor-led

Digital Learning

Blended Learning

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Duration

1-Day ILT Workshop; Two 4-hour VILT Workshops; Pre and Post Digital Learning

Key Areas of Content

Accelerate Relationship Growth

Account managers learn a customer-centric approach that improves their ability to expand relationships by analyzing key information to identify opportunities & align with customer goals to create a strong, executable plan.

Build Team Consistency

Account Managers learn a common methodology, process, and language to ensure consistent utilization of tools and adherence to best practices and get access to tools that embed learned behaviors into their daily flow of work.

Identify New Business Opportunities

Account managers learn a model for white space analysis that shows which capabilities create the most value in accounts. By learning how to help clients fulfill strategic initiatives, account managers become indispensable.

Use Tools to Build Account Plans

Account managers learn to use planning tools to evaluate a current account with an instructor to gain insight into individual strengths and opportunities, and get feedback, insight, and ideas to strengthen action plans.