a young female sales professional and her manager sitting at a desk with a computer in an airy office working on their channel partner management plan using the skills they learned in richardson's channel partner management training program

Channel Partner Management Training

Transform how your Channel and Partner Account Managers think, plan, and engage with partners to drive higher revenue through indirect sales channels.

Program Overview

For organizations that rely on indirect sales channels, Channel Partner Managers (CPMs) and Partner Account Managers (PAMs) are key drivers of growth. Yet these roles are often underdefined—leading to reactive execution, unclear priorities, and missed opportunities. Richardson’s Channel Partner Management Training provides a structured approach for developing partner relationships that go beyond reselling. The program gives your team a repeatable method to identify high-potential partners, co-create growth plans, and optimize execution with tools and data—not guesswork. This solution is designed for today’s complex, multi-partner B2B ecosystems, enabling your team to act with purpose and lead partner relationships with confidence.

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For Who

Sales Professionals

Account Managers

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Format

Blended Learning

Digital Learning

Virtual instructor-led

Instructor-led

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Duration

2-Day ILT Workshop; Four VILT Workshops

Key Areas of Content

Identify and Prioritize High-Potential Partners

Channel Partner Managers and Partner Account Managers learn how to identify and prioritize high-potential partners, leading to more strategic growth plans and increased revenue.

Improve Collaboration

Use tools and new skills to foster a more collaborative approach between Channel Partner Managers and Partner Account Managers and partners, leading to stronger relationships and shared success.

Enhance Partner Engagement

Teach your team how to effectively gather feedback and celebrate milestones to create a more engaged partner ecosystem.

Capture Deeper Insights

Channel Managers and Partner Managers learn how to draw out and capture leading KPIs in growth plans to ensure they go beyond building plans, by tracking effectiveness.