Storytelling training program

Storytelling Training

Train your team to tell stories in sales conversations that compel buyers to act

Use storytelling to advance the sale

As a sales professional, using stories fosters dialogues that ultimately inspire and motivate customers to take action. Building storytelling skills helps sales professionals create momentum that leads to identifying and closing more opportunities. Implementing both a process and the skills needed to tell an effective story will enable your sales organization to overcome the status quo, make emotional connections, and highlight important issues.

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For Who

Sales Professionals

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Format

Virtual instructor-led

Instructor-led

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Duration

1 - Day ILT Workshop; One or Two 4-hour VILT Workshops

Identify opportunities to Use Stories

In this program, we teach sales professionals how to identify opportunities to create and communicate a narrative when sharing information with a customer to make it personally meaningful, interesting, and memorable.

4 Key Elements of a Story

We teach sales professionals four key elements of a story that help them to structure a story that is relevant, memorable, and emotionally compelling.

How to Build and Tell a Story

We equip your sales professionals with the additional elements of a story that helps bring the story to life, and the skills needed to tell the story in a compelling way.

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Our Impact

900

Global Clients

3.5M+

Individuals Trained

12%

5-12% Increase in Revenue

24%

Improvement in skill efficiency

35%

Increase in knowledge proficiency