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AccelerateAI: Intelligent Sales Coaching and Training Technology

Turn sales training into real-world performance with instant coaching and intelligent practice prompts.

Introducing AccelerateAI by Richardson

AccelerateAI is Richardson’s AI-powered sales coaching solution, designed to close the gap between training and execution. Built directly into your Richardson Accelerate Sales Performance System, AccelerateAI enables your sales team to practice key behaviors in real-world selling scenarios—then receive instant, personalized coaching feedback without relying on manual manager involvement.

Through targeted Skill Drills, real-time insights, and data-backed coaching, AccelerateAI transforms sales training into performance. The result is greater seller confidence, more consistent execution, and measurable improvement in pipeline impact.

No additional tools. No complex integrations. Just smarter, scalable coaching—delivered when and where it matters most.

What Is AccelerateAI?

AccelerateAI is an AI sales coaching and reinforcement tool that helps sales professionals develop critical skills through short, targeted practice and automated feedback. It guides sellers to apply behaviors they've learned in training—like objection handling, discovery, or executive messaging—in realistic, contextual sales situations.

Key capabilities include:

  • AI-generated practice scenarios based on real selling situations
  • In-platform video practice and self-submission
  • Immediate, automated feedback aligned to Richardson’s methodology
  • Custom reinforcement plans based on individual performance
  • Enablement and manager dashboards with engagement and skill trend data

AccelerateAI is ideal for organizations seeking AI for sales training, sales coaching technology, and scalable reinforcement systems that improve execution in high-stakes selling environments.

See AccelerateAI in Action

Watch how AccelerateAI delivers personalized, AI-powered sales coaching in real time—within the flow of work.

Why AI for Sales Training Matters

Training events generate initial excitement—but without structured reinforcement, skills fade rapidly. Sellers often struggle to apply what they've learned under pressure, and managers lack the time to coach effectively.

AccelerateAI addresses these challenges by embedding coaching seamlessly into daily workflows. It empowers sellers to practice in a safe environment, receive timely, AI-driven feedback, and confidently apply core skills—without waiting for a manager prompt.

click here to download the playbook, using ai to scale enablement and sustain training

How AccelerateAI Works

AccelerateAI turns learning into action. Here’s a step-by-step walkthrough of the seller experience:

1. Personalized Practice Prompt

Sellers begin with a “Today’s Focus” prompt—driven by past activity and skill gaps—to guide their next learning moment.

2. Targeted Skill Drill

They receive a scenario tailored to their role, industry, and training needs (e.g., handling objections, accessing power).

3. Record and Submit

Sellers record video responses within the platform. They can rehearse and refine before submitting—building articulation and confidence without customer risk.

4. Instant AI Feedback

AccelerateAI provides immediate, role-specific coaching feedback on clarity, structure, tone, and alignment to best practices. This feedback is behaviorally responsive, and the triggers are based on real seller activity and training background.

5. Reinforcement & Sharing

Responses are stored privately and optionally shared in a Practice Library—enabling peer learning and visibility of best practices.

6. Manager & Enablement Insights

Leaders can monitor trends, engagement, and performance metrics—without reviewing every submission—allowing focus on strategic coaching.

Experience the Interactive Walkthrough

See exactly how sellers engage—from prompt to feedback—with an embedded, guided demo:

Key Benefits of AccelerateAI

  • Real-world skill reinforcement
  • Expert-level coaching, instantly
  • Personalized development at scale
  • Manager time reallocated to strategic deals
  • Enablement guided by data
  • No friction, no extra tech stack required

How AccelerateAI Stands Apart

CapabilityAccelerateAITypical AI Coaching Tools
Rooted in a proven methodology✔ Grounded in Richardson’s behavioral framework✖ Generic prompts with inconsistent advice
Personalized practice scenarios✔ Tailored by role, industry, and training history✖ One-size-fits-all prompts
In-the-moment coaching✔ Delivered instantly, triggered by seller behavior✖ Delayed feedback or manual review required
Peer-to-peer learning✔ Optional Practice Library for internal sharing✖ Limited collaboration or community learning
Integration with existing sales training✔ Seamlessly embedded in Richardson’s platform✖ Often separate from core training systems

Why Choose Richardson’s AccelerateAI?

AccelerateAI is unique because it's grounded in Richardson’s methodology. Every recommendation, scenario, and coaching moment reflects what high-performing salespeople actually do.

  • Deliver coaching that’s behaviorally accurate and brand-safe
  • Reinforce training in context—not theory
  • Scale feedback with precision
  • Protect coaching time for managers while improving results
click here to download richardson's white paper, is selling human anymore? reimagining sales excellence in an AI-powered world

What Consistent Reinforcement Really Delivers

When coaching is continuous and practice is in-the-moment, results are proven:

Real-World Skills, Reinforced in Real Time

AccelerateAI brings coaching into the moments that matter. Sellers receive personalized, scenario-based practice driven by real-time data, record and refine their responses, and get expert-level coaching—instantly.

Feedback flows. Results follow.

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FAQ: Richardson's AccelerateAI

Q. What is AccelerateAI by Richardson?

A. AccelerateAI is a sales coaching technology that uses artificial intelligence to deliver skill-specific practice and real-time feedback—directly within Richardson’s sales training platform.

Q. Is AccelerateAI available for Challenger Customers?

A. Soon. AccelerateAI for Challenger is in development and should be available to Challenger customers in the coming months.

Q. How is AccelerateAI different from other AI tools for sales?

A. AccelerateAI is grounded in Richardson’s methodology. Its feedback and skill drills align with proven selling behaviors, not generic AI content. It focuses on coaching and performance, not just reporting.

Q. What skills does AccelerateAI help develop?

A. Core areas include objection handling, discovery, executive communication, value messaging, and deal strategy—tailored to each seller’s role, industry, and level of experience.

Q. Does it require manager involvement?

A. No. AccelerateAI automates feedback and practice at scale. Managers gain insights via dashboards and can focus on high-impact coaching, but they don’t need to review every seller submission.

Q. How do sellers use AccelerateAI?

A. Sellers receive guided scenarios, record video responses, receive instant feedback, and have the option to resubmit. The tool is integrated within their existing Richardson training platform.

Q. Can sellers share and learn from each other?

A. Yes. Submitted videos can be added to the Practice Library—a peer-learning space that allows reps to view and learn from high-performing examples across the organization.

AI Sales Coaching That Drives Performance

AccelerateAI helps your sellers practice, perfect, and perform—with the consistency and confidence today’s market demands.

Whether you’re onboarding new hires or scaling seasoned teams, AccelerateAI delivers consistent, scalable, and measurable coaching—every day.

Richardson’s AccelerateAI helps your team practice, perfect, and perform with instant feedback and personalized development at scale.

  • Real-World Skill Drills

    AI-generated practice scenarios simulate high-stakes sales conversations, helping sellers apply new skills in context and build lasting confidence.

  • Instant AI Coaching

    Sellers receive real-time, automated feedback based on their video submissions—no need for manager involvement or delay.

  • Personalized Development at Scale

    AccelerateAI adapts to each seller’s performance, delivering targeted Skill Drills that focus on their most critical growth areas.

Resources You Might Be Interested In

Webinar: A Framework to Sustain Sales Training

Download a copy of our webinar where we explore how to improve sales training sustainment by implementing a framework that drives reinforcement and sustains performance.

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Brief: Timeline for Sales Transformation

In this brief, you'll learn how to prepare, implement, and sustain a sales training program

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Brochure: Gong AI Smart Tracker Playbooks

Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.

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