2025 Selling Challenges Research Study
Sales performance improvement
What’s Inside
In our annual Selling Challenges Survey, we asked nearly 500 B2B sellers about their biggest challenges in closing complex deals.
And this year’s results might change the way you approach every step of the sale, from prospecting to engaging stakeholders to negotiation and closing.
One issue stood above the rest—and it touches every aspect of the sales cycle: Buyer Indecision.
This hesitation isn’t just stalling deals but draining revenue. How can sellers break the cycle, inspire action, and build buyer confidence?
Download our 2025 Selling Challenges Research Study to dig into the findings and uncover the most important capabilities your sellers need to address the chaotic selling environment of 2025.
Resources You Might Be Interested In
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
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Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
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White Paper: Is Selling Human Anymore?
In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.
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