young sales woman walking confidently up the outdoor stairs of an office building ready to use her challenger selling skills to advance the sale

The Challenger Sale Training

Transform how your team sells by equipping them to challenge customer thinking, disrupt the status quo, and deliver insight that drives action.

Program Overview

The Challenger Sale is a proven methodology designed to help sales teams win in complex, competitive environments by changing the way they engage customers. Instead of simply responding to needs or building relationships, Challenger equips sellers to lead with insight, reframe customer thinking, and create urgency for change. The Challenger training program is built on years of research and field testing. It equips sellers with the skills to deliver differentiated insights that disrupt the customer’s status quo, engage the right stakeholders early in the process, take control of the sales conversation without sacrificing trust, and scale commercial transformation across teams and functions.

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For Who

Sales Professionals

Sales Managers

Sales Leaders

Account Managers

Business Development

Service Professionals

Marketers

Sales Enablement

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Format

Blended Learning

Instructor-led

Virtual instructor-led

Digital Learning

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Duration

Single day and multi day VILT and ILT workshops. Digital learning, asynchronous learning, integrations