

The Challenger Sale Training
Transform how your team sells by equipping them to challenge customer thinking, disrupt the status quo, and deliver insight that drives action.
Program Overview
The Challenger Sale is a proven methodology designed to help sales teams win in complex, competitive environments by changing the way they engage customers. Instead of simply responding to needs or building relationships, Challenger equips sellers to lead with insight, reframe customer thinking, and create urgency for change. The Challenger training program is built on years of research and field testing. It equips sellers with the skills to deliver differentiated insights that disrupt the customer’s status quo, engage the right stakeholders early in the process, take control of the sales conversation without sacrificing trust, and scale commercial transformation across teams and functions.

For Who
Sales Professionals
Sales Managers
Sales Leaders
Account Managers
Business Development
Service Professionals
Marketers
Sales Enablement

Format
Blended Learning
Instructor-led
Virtual instructor-led
Digital Learning

Duration
Single day and multi day VILT and ILT workshops. Digital learning, asynchronous learning, integrations